Targeted Out-door Advertising Using Geo-Social Media Data
نویسندگان
چکیده
Exploring new techniques of targeted advertising across public spaces has attracted considerable attention. This research demonstrates a novel way of identifying suitable location and time for targeted advertising using geo-social media, by using London Underground stations as case study. The number of target users are estimated by integrating the passenger counts data and topic of interests from geo-social media data, which is more effective and efficient than traditional methods.
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